App Revenue Data (2022) (2023)

The mobile app industry has been active for over a decade now, generating billions of dollars in revenue for Apple, Google and thousands of mobile app developers.

While originally not perceived as necessary by Apple or Google, which did not add app stores to the first versions of iOS and Android, it has become a key revenue stream for both of them.

Even with less than 15 percent market share, iOS has led the way in revenue generation for app developers. This is partly due to iPhone being more popular in regions with high income, such as Japan and the United States, which also tend to spend more on apps.

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In comparison, Google Play’s largest markets are India, South-east Asia and South America, which typically generate less revenue per user. Apple also operates in China, while the Google Play store is banned in the country. Several third-party Android app stores are available in China, and are estimated to generate over $8 billion in yearly revenue.

Both platforms have matured in the past few years, adding new ways for developers to increase revenue generation.These include a multi-purpose advertising platform, in-app purchasing systems and subscription services, all of which is covered in this app market analysis.

Subscription revenues have increased rapidly over the past few years, as every app tries to entice users to purchase a monthly or annual subscription to get premium services. Almost every app category now has leaders which sell subscriptions, whether that’s in music, video, health, fitness, wellness, language learning, or even food delivery.

In the past two years, there has been a collective effort by developers to reduce the percentage of revenue Apple and Google take for in-app purchases, alongside providing alternative ways for users to pay for subscriptions. Apple and Google have compromised slightly, adjusting the percentage take from 30 to 15 percent, but developers and anti-competitive departments are calling for further revisions.

What will be the next big money maker for this app economy? Some expect the metaverse, or some form of it, to be where app developers spend a lot of their resources in the next decade, perhaps trying to replicate the success of Roblox and Minecraft in building an in-game economy.

We have collected data and statistics on app revenues. Read on below to find out more.

App Revenue Key Statistics

  • Android and iOS app revenue reached $133 billion revenue in 2021, a 19% year-on-year increase. iOS was responsible for 63% of total app revenue in 2021
  • Games accounted for 67% of total app revenue in 2021. Google Play contributed $37.3 billion, or about 41% of the total amount
  • Outside of games, iOS was responsible for 75% of the $43.4 billion generated in 2021
  • Subscription revenues increased to $15.5 billion in 2021, iOS was responsible for 78% of that revenue

App Data Report 2022

Want to learn all about the app industry? With our App Data report, we cover revenues, downloads, and number of apps across iOS and Google Play, alongside the top grossing and most popular individual apps.

App and game revenues

App and game revenues increased by 19.1% to $133 billion, with revenues peaking in Q4 2021 at $34.5 billion.

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Quarterly app and game revenues 2016 to 2022 ($bn)

Annual app and game revenues 2016 to 2021 ($bn)

YearRevenue ($bn)

Source: App Data Report

iOS app and game revenue

App and game revenues for iOS increased by 17.7% in 2021 to $85.1 billion. iOS was responsible for 63% of total app revenue in 2021.

Quarterly iOS app and game revenue 2016 to 2022 ($bn)

Annual iOS app and game revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Source: App Data Report

Google Play app and game revenue

App and game revenues for Google Play increased by 24% in 2021 to $47.9 billion.

Quarterly Google Play app and game revenue 2016 to 2022 ($bn)

Annual Google Play app and game revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Sources:, Sensor Tower

Gaming app revenues

Annual game revenues increased by 12.7% to $89.6 billion, the lowest percentage increase in six years. Revenues stagnated in 2021, but remained higher than 2020 in all four quarters.

Quarterly game revenue 2016 to 2022 ($bn)

Annual game revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Sources:, Sensor Tower

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iOS gaming app revenue

Game revenues on iOS increased by 9% in 2021 to $52.3 billion. Even with this downturn in percentage growth, iOS was responsible for 58% of all mobile gaming revenues.

Quarterly iOS game revenue 2016 to 2022 ($bn)

Annual iOS game revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Sources:, Sensor Tower

Google Play gaming app revenue

Game revenues on Google Play increased by 16.9% in 2021 to $37.3 billion. While still lower than iOS, Google Play has been catching up over the past three years.

Quarterly Google Play game revenue 2016 to 2022 ($bn)

Annual Google Play game revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Sources:, Sensor Tower

App revenues

While games have struggled to maintain the same growth as previous years, app revenues increased by 35% to $43.4 billion in 2021.

Quarterly app revenue 2016 to 2022 ($bn)

Annual app revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Sources:, Sensor Tower

iOS app revenue

App revenue on iOS increased by 32.7% in 2021 to $32.8 billion, and revenues increased for four straight quarters.

Quarterly iOS app revenue 2016 to 2022 ($bn)

Annual iOS app revenue 2016 to 2021 ($bn)

YearRevenue ($bn)
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Sources:, Sensor Tower

Google Play app revenue

Google Play has seen a massive improvement in revenue generation for apps in 2021, with revenues increasing by 58.2% to $10.6 billion.

Quarterly Google Play app revenue 2016 to 2022 ($bn)

Annual Google Play app revenue 2016 to 2021 ($bn)

YearRevenue ($bn)

Sources:, Sensor Tower

App revenue by region

China, Japan and the United States are far ahead of all other countries in terms of app revenue generation, although Taiwan, South Korea and the UK generate over $2 billion each.

Annual app revenue by region 2016 to 2021 ($bn)

Subscription app revenue

Subscription revenue has continued to grow year-on-year, despite several setbacks from major apps, such as Netflix, Spotify and Epic Games, removing subscription services from both platforms/

Annual subscription app revenue 2016 to 2021 ($bn)

DateRevenue ($bn)

Source: Sensor Tower

iOS subscription app revenue

Apple’s App Store generated the lion’s share of subscription revenue, $12.1 billion in 2021, or 78% of all subscription revenue.

Annual iOS subscription app revenue 2016 to 2021 ($bn)

DateRevenue ($bn)

Source: Sensor Tower

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Google Play subscription app revenue

Google Play generated far less subscription revenue than iOS, but the ecosystem has continued to grow each year.

Annual Google Play subscription app revenue 2016 to 2021 ($bn)

DateRevenue ($bn)

Source: Sensor Tower


How much does a 1000 app download make? ›

1000 downloads in play store just tell the count of total downloads of the app. And coming to the earning , it depends on the usage of your app and number of click on advertisement displayed in your app.. Approximately more than 10$ per day if it is heavily used. And will below 1$ if less users.

Which app generates most revenue? ›

Top Grossing Apps Key Statistics
  • PUBG Mobile was the top grossing game of 2021, generating $2 billion revenue.
  • TikTok was the top grossing app of 2021, generating $1.7 billion revenue.
  • Genshin Impact saw the most growth in 2021, with a 220% increase in revenue to $1.3 billion.
3 Oct 2022

What is the most used app in the world 2022? ›

#1) TikTok

It is at the top of the list of most popular apps. By now, it has been downloaded over 2 billion times overall globally.

What percentage of apps are successful? ›

Only 0.5% of apps are successful.

Below 1,000 active users: 17.9% No revenue or profit: 7.2% Lack of user retention: 6.6%

What percentage of apps actually make money? ›

According to Gartner, less than 0.01 percent of all consumer mobile apps will become financially successful throughout 2018—yet apps continue to be a common development goal and product focus for new and aspiring entrepreneurs. Why are the odds of success, at 1 in 10,000, so low?

How much is an app with 1m users worth? ›

I've recently learned that apps with 1 million active users can get $10k+ a day. There are thousands of apps on the app store with 10 million + downloads/ millions of active users.

How much can an app make per day? ›

The apps that are in the top 200 apps on the app store, manage to earn around $82,500 on a daily basis. If we widen that bracket a bit and look at the revenue figures for the top 800 apps, the daily revenue drops down to around $3,500.

How much do app owners make per download? ›

How much does Google Play Store pay per download of an Android app? A. Google takes 30% of the revenue made on the Android app and gives the rest 70% to the developers.

What kind of apps are in demand 2022? ›

Social media platforms with built-in payment features. Mobile OS systems with built-in systems for payments. Examples are Apple Pay, Samsung Pay, Android Pay.

Which type of apps are in demand? ›

Let's have a look at the different types of on-demand applications and understand how they have left an impact on their respective sectors.
  • Food delivery. Food delivery apps have increased significantly in the past few years. ...
  • Retail. ...
  • Grocery. ...
  • Beauty. ...
  • Healthcare. ...
  • Taxi. ...
  • Customer app feature. ...
  • Service provider app feature.
30 Jan 2022

Who is No 1 app in world? ›

Most Popular Apps 2021 (Global)

TikTok retained its spot as the most downloaded app in 2021, although total downloads decreased by 194 million in 2021. Facebook had three apps in the top five.

Which app is trending now? ›

Top 10 Trending Apps Worldwide in 2022
  • Tiktok as The Top Trending App.
  • Instagram.
  • Facebook.
  • WhatsApp.
  • Telegram.
  • Uber.
  • Zoom.
  • Netflix.
24 Jun 2022

What is the #1 app in the world? ›

As the number one app in the entire world, it is no surprise that Facebook is one of the most popular apps of 2021. Facebook has been especially useful during this time when people wanted to connect and stay in touch. Facebook is consistently in the top 10 Apps in the Apple App Store and Google Play Store.

How do you measure the success rate of an app? ›

Average Revenue Per User (ARPU)

You can do this by simply dividing the total revenue of your app by the number of users you have had over time. Calculating the ARPU of your app is a great way to continuously track annual growth progress as well as compare the success of your app against competitors.

Can an app make you rich? ›

Over 18% of Android app developers earn more than $5,000 per month, while 25% of iOS app developers earn the same amount. Millions of dollars are made through video gaming applications.

How many apps are actually successful? ›

Only one out of every 100 consumer apps succeed. On the other hand, 14 out of every 100 business apps are successful. While the probability of being successful financially for consumer apps is less than 1%, this rate goes up to 33% for business apps. So, business apps make a lot more money than consumer apps.

Do free apps make a lot of money? ›

How much money does a free app make from ads? Most of the advertising networks follow the cost per click (CPC) model for the app. So whenever a user clicks on an ad, few pennies are added to your pocket. The average revenue per click is around $0.10 for banner ads.

Do free apps still make money? ›

While freemium apps allow users access to basic features for free, a free trial app usually allows full access to the features but within a limited period. Both types of apps do not generate revenue until users start paying to access premium features or continue using the service after the trial.

Who is the richest app developer? ›

Sergey Brin

Sergey Brin is not only the co-founder of Google, but he is also the brain behind most of its products. He is widely acclaimed as one of the top programmers in the world. Brin and Larry Page are now among the richest computer programmers and influential people in the world.

What is app user data worth? ›

A recent report estimated the collective revenue of digital advertising companies in the US, it found out that the data generated from an adult is worth about $35 per month.

How much does an app make per month? ›

With that said, 16% of Android developers earn over $5,000 per month with their mobile apps, and 25% of iOS developers make over $5,000 through app earnings. So keep these figures in mind if you're only planning to release on just one operating system.

How do app ideas make money? ›

The Best Popular & Simple App Ideas That Make Money in 2022
  1. Launch NFT Marketplace – Top NFT Marketplace Development Companies.
  2. The Food App Ideas for Restaurants.
  3. Apps Similar to Showbox.
  4. The Healthcare and Telemedicine App Ideas.
  5. Launch Opensea Clone App (Will dominate in 2022)
  6. The On-demand App Ideas.
2 Sept 2022

How do app owners make money? ›

The app owner is paid according to the number of clicks that hits the ad or when the user completes the app installation via the advertisement. Subscriptions can be counted as the most useful and finest app monetization strategy.

What is the best app to make money fast? ›

The best money-making apps
  • Ibotta. How it works: Ibotta lets you earn cash back on in-store and online purchases at over 2,000 supported retailers. ...
  • Rakuten. ...
  • Swagbucks. ...
  • Fiverr. ...
  • Upwork. ...
  • OfferUp. ...
  • Poshmark.
23 Sept 2022

How do free apps without ads make money? ›

You can sell your API. How do free apps make money without ads? Well, they probably don't use the most well-known and common spread way to get money. However, it's not the least effective way, either.
There are four most popular strategies.
  1. In-app purchases. ...
  2. Affiliate income. ...
  3. Subscription. ...
  4. Freemium.
17 Oct 2022

How much can an app be sold for? ›

To cut right to the chase: apps typically sell for 12X – 36X the app's monthly profit. To calculate your app's profit, take the gross revenue and subtract all expenses that directly contribute to generating that revenue.

What type of mobile apps make money? ›

What Types of Apps Make The Most Money
  • Games.
  • Social Apps.
  • Entertainment Apps.
  • Health & Fitness Apps.
  • Dating Apps.
27 Mar 2022

Is there a future for apps? ›

By 2026, the total number of smartphone users will surpass 7 billion. It's no wonder the mobile app industry is thriving and getting ready for more ideas and opportunities. Covid-19 Pandemic, the augment of 5G technology, and the need for convenience will shape the industry for the future.

What is the future of apps? ›

Artificial Intelligence (AI) is by no means a new technology in mobile app development, but as AI and machine learning become more sophisticated, so will app capabilities. For example, algorithms can learn from past user behavior with advanced machine learning and then pull data to predict what may happen next.

What are the 4 types of apps? ›

The 6 Main Types of Mobile Apps
  • Lifestyle Mobile Apps. Lifestyle apps have come on strong in recent years. ...
  • Social Media Mobile Apps. ...
  • Utility Mobile Apps. ...
  • Games/Entertainment Mobile Apps. ...
  • Productivity Mobile Apps. ...
  • 6. News/Information Outlets Mobile Apps.

How much do small apps make? ›

How much money do apps make per download? The average revenue per app download varies significantly but the average is $0.60 to $1.20.

Is creating an app hard? ›

Launching a successful app is highly difficult, and it certainly isn't for the easily shaken. Although many app ideas will fail on their journey to success, a few will survive. Yes, you can be a part of that few. The key is to know what it takes to build an app startup and prepare yourself for the journey.

Which app is mostly used in USA? ›

According to the latest data, WhatsApp Messenger is the most popular messaging app downloaded on the Google Play Store in the USA. This is no surprise, considering it's the most used messaging app globally, with two billion users. After WhatsApp, the second-most used chat app in the USA is Snapchat.

Which app category is most popular? ›

1. Gaming Apps. There's no secret that gaming apps are the most well-known mobile apps and some of the most downloaded. Google Play, for instance, generated 37.3 billion U.S. dollars in gaming app revenues in 2021.

What is the Number 1 Free app? ›

Google Play Ranking: The Top Free Overall in the United States
1=WhatsApp Messenger by WhatsApp LLC
21excoino | اکسکوینو by Ernyka Co
31WhatsApp Business by WhatsApp LLC
41VD Browser & Video Downloader by DS tools
54 more rows

Which online app is best? ›

App App NamePublisher Publisher
1Shopsy Shopping App - FlipkartShopsy
2Flipkart Online Shopping AppFlipkart
3Amazon India Shop, Pay, miniTVAmazon Mobile LLC
4Meesho: Online Shopping AppMeesho
46 more rows

What is the most powerful app in the world? ›

In 2022, Telegram is the most downloaded non-gaming app globally. A cloud-based messaging app, Telegram already has over 500 million active users.

How do you make an app popular? ›

15 tips to make a successful mobile application
  1. Identify your audience. First things first. ...
  2. Offer value. ...
  3. Define your business model. ...
  4. Define the scope of features. ...
  5. Choose the right technology. ...
  6. Design a simple and intuitive UX/UI. ...
  7. Select your design and development team. ...
  8. Ensure your team is on the same page.
4 Sept 2019

How much does a game with 1 million downloads make? ›

So, the earnings with $0.05 CPC you get: 1,000,000*0.05 = $50,000 per day. That's sweet $1.5M per month.

How many downloads does the average paid app get? ›

Average number of downloads per app by publishers from the United States as of May 2020 (in 1,000s)
CharacteristicAverage number of downloads in thousands
Average downloads per app - U.S. publishers1,240
Average downloads per app - worldwide149.26
1 Oct 2021

How do I get 1000 app users? ›

Top seven strategies to acquire your first 1,000 users
  1. Go where your target users are, offline.
  2. Go where your target users are, online.
  3. Invite your friends.
  4. Create FOMO in order to drive word-of-mouth.
  5. Leverage influencers.
  6. Get press.
  7. Build a community pre-launch.
12 May 2020

Can you become a millionaire by making an app? ›

Nowadays, it is in fact possible to become a millionaire or even a billionaire by cranking out inexpensive but very popular mobile applications for smartphones and tablets.

How many downloads is good for an app? ›

Any app receiving 500 or more downloads a day in the App Store Free market with organic traffic. If I'm hitting 500 downloads a day a week after my app was released, I know I have something to work with. Don't get me wrong, I'm much more excited about getting 10-20,000 installs a day, but 500 is a good place to start.

Do apps pay per download? ›

Free apps don't get any money per download, while paid apps earn for each download, and subscription-based apps earn for each subscription bought. You can calculate how much money apps make per download by checking their price in the App Store or Google Play.

How many users is good for an app? ›

And once you hit 1000 active users, you're better off than 85.7% of all apps. Again, that's huge. That's why it's so important to find 1000 users before you build. If you establish product-market fit, you've likely passed the first three filters.

How much money does the average free app make? ›

How much money do apps make per download? The average revenue per app download varies significantly but the average is $0.60 to $1.20.

Can 1 person make an app? ›

It's possible for one person to create an app. However, there is no guarantee whether or not that app will be successful. The competition is tough and people are ready to go to any extent to make their apps successful.

How fast do app users grow? ›

According to authorities in the field, average 90-day retention for mobile apps across categories lie somewhere in the 20- 30 percent range. To understand growth, you'll also want to refer to other key metrics such as your DAUs, LTV, and CAC, which we'll get into shortly.

How much do top free apps make? ›

According to the latest stats, there are various sums according to app popularity. For example, the top 200 apps can generate approximately $82,500, while the best 800 applications earn $3,500.


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